Nike Grid... get your runners on

As an avid runner myself I found this Nike campaign very alluring and I'm quite tempted to do it. The Nike Grid game begins at 8pm tomorrow and you have 24 hours to run as far as you can through the 40 London postcodes that make up 'The Grid'.

Download the map from the site to get your unique 4 digit code. Then slip on your lycra, start running and check in at each point by entering your 4 digit code at the phone boxes at each postcode. There are badges for speed, endurance and stamina over the event, with the whole thing tracked and broadcast through Facebook.

They may have missed out on lot of runners due to the Marathon this weekend... great idea but maybe bad timing?