Rude Britannia

At Tate Britain till 3 September. Humour has definitely become more visual, if we don't 'get it' in seconds then forget it. Maggie needs no introduction!

Welcome to the jungle

A pile of breeze blocks cleverly organised to represent a city. This South Bank structure is inspired Morrinho, an ever-growing social project that takes the form of a miniature city built by the young people of Rio de Janeiro from found material.

Awareness of Global projects such as this usually reaches people via the Internet, this is why I Love London.

Proverb for 21st century advertising

Calenders get a 21st century makever

The first car calendar without cars. Blogilvy do augmented reality on your iPhone... bloody excellent

Move over Nikebot

So we can do this via a twitter feed with a race defined hash tag and race number. e.g. #ITUHYDE #1289. This can then be sent to digital display as your chip passes the timing mat.

Techies rule

Move over Nikebot

I competed in the Olympic triathlon yesterday in Hyde Park, and it was obvious that some competitors were in need of encouragement, this got me thinking!

It would be nice for friends and family of the competitors to be able to send personal wishes straight to the course. This would be via SMS or email, the message would be displayed on a digital screen just after their runner passes the timing mats. Because we have unique timing chips we can be located at the timing mats throughout the course.

They could then locate the photographer just past the digital screen for a happy album of shots.

Vauxhall features competition winner in Corsa ad

I saw this TV campaign for Corsa this morning, the advert features the winner of a social media campaign by Vauxhall. Consumers were invited to mock up photographs of themselves in a pop art style which were then rated by fans and visitors. I love how this brand has drawn attention to itself, not by highlighting the product but by drawing attention to the brand by content created through social media.