Welcome to the jungle

A pile of breeze blocks cleverly organised to represent a city. This South Bank structure is inspired Morrinho, an ever-growing social project that takes the form of a miniature city built by the young people of Rio de Janeiro from found material.

Awareness of Global projects such as this usually reaches people via the Internet, this is why I Love London.

Proverb for 21st century advertising

Calenders get a 21st century makever

The first car calendar without cars. Blogilvy do augmented reality on your iPhone... bloody excellent

Move over Nikebot

So we can do this via a twitter feed with a race defined hash tag and race number. e.g. #ITUHYDE #1289. This can then be sent to digital display as your chip passes the timing mat.

Techies rule

Move over Nikebot

I competed in the Olympic triathlon yesterday in Hyde Park, and it was obvious that some competitors were in need of encouragement, this got me thinking!

It would be nice for friends and family of the competitors to be able to send personal wishes straight to the course. This would be via SMS or email, the message would be displayed on a digital screen just after their runner passes the timing mats. Because we have unique timing chips we can be located at the timing mats throughout the course.

They could then locate the photographer just past the digital screen for a happy album of shots.

Vauxhall features competition winner in Corsa ad

I saw this TV campaign for Corsa this morning, the advert features the winner of a social media campaign by Vauxhall. Consumers were invited to mock up photographs of themselves in a pop art style which were then rated by fans and visitors. I love how this brand has drawn attention to itself, not by highlighting the product but by drawing attention to the brand by content created through social media.

"Flip board" the social magazine

Flipboard was launched last week, the app aggregates content posted by friends on Facebook and Twitter and transforms the links into a magazine-style format for the iPad. I plan to test drive it on Dan's iPad on Monday... watch this space!

Old Spice

The beautiful star from the TV spots for Old Spice has been responding to tweet queries via daily 30 second long videos. A Great idea executed fantastically.

Harvey Nichols window display

It's like a showcase of creativity, dresses made of pegs, trees made of pencils and bikes made out of spanners.

Not Rules, Tools wiki by OgilvyOne

OgilvyOne has launched a wiki, the first wiki was designed in 1995 but this one is unique to the creative industry.

Nostalgic interface for iBooks

I just love how iBooks uses an old fashioned bookcase to display your
reading material. I had an old wooden bookcase when I was a young girl, but if all books become digital this image will die with them... shame!